Retail challenges in Europe

Major oil companies in the region identify key opportunities for retail growth

The EU's retail oil industry is adapting to the policy and operational challenges raised by the energy transition. Major European companies such as BP, Shell and Total are adjusting their outlooks to make way for a future which will include major shifts in product demand and retail services. Within the structures recommended by the EU's strategy for the development of the market for alternative fuels, launched in 2014, European oil majors have acquired electricity and technology assets including conventional and renewable power generation, electricity supply companies, and electric vehicle charging infrastructure development. Smaller national firms, including OMV, have also cemented agreemen