California leads the way in US decarbonisation efforts
Green H<sub>2</sub> can thrive on level playing field—CeraWeek
Industry leaders are confident that demand in the most advanced countries will boom—so long as governments facilitate fair competition
Green hydrogen can become established as the dominant form without the need for government subsidies—so long as there is a level playing field with rival net-zero options, industry leaders at CeraWeek asserted. Developed world populations, increasingly focused on net-zero targets, will be willing to pay the premium associated with green hydrogen while economies of scale are being created, according to Seifi Ghasemi, chairman, president & CEO of Air Products & Chemicals. Consumer demand is rapidly shifting towards sustainable products, with people increasingly prepared to pay more for green products, from organic foods to net-zero cruise ship tickets, he noted. “Green hydrogen a
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