Green hydrogen competes with big business for renewable PPAs
Corporate and utility buyers are seen as more credible counterparties in increasingly competitive market
Green hydrogen projects could find it difficult to source additional renewable electricity supply owing to growing competition for power purchase agreements (PPAs). Rather than adding to the investment case for new subsidy-free renewables projects, green hydrogen and other power-to-X projects may struggle to prove creditworthiness in comparison to large corporates and utilities. “Renewables in general are already in a post-subsidy world,” says Rommero Carrillo, business development director at PPA software and advisory firm Pexapark. “In a lot of mature markets, projects are coming off without subsidies and with just PPAs. In more developed markets, we are even seeing merchant assets coming
Also in this section
14 January 2026
Continent’s governments must seize the green hydrogen opportunity by refining policies and ramping up the development of supply chains and infrastructure
6 January 2026
Shifts in government policy and rising power demand will shape the clean hydrogen sector as it attempts to gain momentum following a sluggish performance in 2025
23 December 2025
Government backing and inflow of private capital point to breakthrough year for rising star of the country’s clean energy sector
19 December 2025
The hydrogen industry faces an important choice: coordinated co-evolution or patched-together piecemeal development. The way forward is integrated co-evolution, and freight corridors are a good example






