Countries must balance H<sub>2</sub> supply and demand—WHS
Encouraging development at both ends of the value chain will ensure the long-term sustainability of the industry, firms say
Governments at federal and state levels must put in place policies to encourage both the supply and demand of green hydrogen simultaneously if a properly functioning market is to develop, according to industry experts speaking at the World Hydrogen Summit yesterday. Regulators can provide a stable investment environment to ensure production projects go ahead while also putting in place time-limited subsidies to encourage demand, according to Oliver Bishop, general manager for hydrogen at Shell. “We need to make sure we synchronise the demand piece with the supply—that helps all of us get down the cost curve,” he said. “We need to make sure we synchronise demand with supply—that helps
Also in this section
14 January 2026
Continent’s governments must seize the green hydrogen opportunity by refining policies and ramping up the development of supply chains and infrastructure
6 January 2026
Shifts in government policy and rising power demand will shape the clean hydrogen sector as it attempts to gain momentum following a sluggish performance in 2025
23 December 2025
Government backing and inflow of private capital point to breakthrough year for rising star of the country’s clean energy sector
19 December 2025
The hydrogen industry faces an important choice: coordinated co-evolution or patched-together piecemeal development. The way forward is integrated co-evolution, and freight corridors are a good example






