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Corporates Majors
Tom Young
5 March 2025
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European oil and gas firms refocus hydrogen strategies

Companies reduce spending on hydrogen projects as they struggle to find demand

European majors and IOCs are refocusing their hydrogen strategies around projects that have already reached FID amid a wider pivot from low-carbon projects towards traditional fossil fuel production. BP, Equinor, TotalEnergies and Shell are all reducing spending on low-carbon molecules in their capex plans for 2025, citing difficulties in finding customers for hydrogen. Those projects the firms are progressing tend be those focusing on decarbonising their own operations—most frequently refineries—rather than those requiring third-party offtake. BP BP announced on its Capital Markets Day in February that it is planning to cut investments in its transition business to $1.5–2b/yr from more than

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Letter from London: BP’s East Coast demand warning
2 December 2025
Oil major cites deteriorating demand and a planning debacle as it abandons one of UK’s largest blue hydrogen projects
EWE breaks ground on major green hydrogen project
1 December 2025
Project at Emden in northwest Germany due online in 2027, but wider ramp-up of clean hydrogen sector in Germany will require overhaul of government policy, company warns
Letter on hydrogen: The Mauritania model
25 November 2025
The northwest African country’s vision of integrating green power, molecules and steel is alive and kicking, and serves as a reminder of hydrogen’s transformative potential
Letter on hydrogen: Leading the way to demand
19 November 2025
The creation of ‘lead markets’ to generate hydrogen demand in the EU has potential, but implementation would pose complex challenges for producers and industrial offtakers

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