BB Energy adapts to change
The trader is evolving its business model and seeing opportunities in the market’s challenges
Family-owned independent trading house BB Energy is one of the firms grappling with the changing oil trading environment and the squeeze on the middlemen as both traditional buyers and sellers grow in sophistication. But the company is not fazed by the tougher conditions, says its managing director in the Middle East, Khaled Bassatne. It is altering its business model for a changing market, and banking strongly on the strength of its relationships. The firm has expanded from its Lebanese roots to offices in London and Athens, then into Singapore, the US and the Middle East, which is now "core" to the business. It has as many as 14 offices globally, as well as satellite operations in smaller
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