Subscribe  Log in | Register | Advertise | Digital Issue   |   Search
  • Upstream
  • Midstream & Downstream
  • Gas & LNG
  • Trading & Markets
  • Corporate & Finance
  • Geopolitics
  • Licensing rounds
Search
Related Articles
Aker BP and Lundin defend their marriage
The Norway-focused producers are sticking to their guns in the face of critical analysis
Data-based decisions require AI at enterprise scale
Operational data is generated on a vast scale across the value chain every day but has yet to be fully exploited by predictive, analytical digital technologies
Outlook 2022: Digitalisation holds the key
Decarbonising existing and future energy production can be achieved only through technological innovation
Digitalisation the new normal
Covid-19 has accelerated the shift towards greater digital maturity for oil and gas operators
Accelerating clean hydrogen
Digital transformation will enable a greener shade of grey hydrogen from oil and gas facilities
Repsol trusts in AI
The company’s upstream digital strategy is increasingly turning to machine-learning and AI capabilities
Driving digital innovation at a global scale
Adoption of proactive technologies will be crucial for the oil and gas sector to meet its decarbonisation goals while staying financially competitive
Norwegian independents diverge on Barents
Aker BP gives up on Arctic exploration, but Lundin expands its presence
Scaling your digital twin strategy
Firms should look to an enterprise-wide use of the technology to reap the operational benefits and support a sustainable future
Delivering an effective framework for cybersecurity
A systematic approach is key to creating a ship security programme and ensuring the crew are involved in its delivery
Paula Doyle, senior vice-president of sales and marketing at Norwegian software company Cognite
Digitalisation Digital twin Aker BP
Peter Ramsay
Editor-in-chief
21 December 2021
Follow @PetroleumEcon
Forward article link
Share PDF with colleagues

Beyond buzzwords

Industry pioneer Cognite warns that digitalisation’s track record of over-promising and under-delivering threatens to overshadow its huge potential to transform oil and gas

A certain ennui has crept into media coverage of the oil and gas industry’s digitalisation journey. Too many companies using the same words, often in roughly the same order, and not enough concrete demonstrations of the bottom-line impact of this brave new world of data. Paula Doyle, senior vice-president of sales and marketing at Norwegian software house Cognite, argues the risk of digitalisation disappointing is not just perceptual, but also real. Petroleum Economist spoke to Doyle on the sidelines of December’s World Petroleum Congress in Houston to find out more about what some of the buzzwords might mean in practice and how a data-driven solution might deliver genuine gains.   Your part

Welcome to the PE Media Network

PE Media Network publishes Petroleum Economist, Hydrogen Economist and Transition Economist to form the only genuinely comprehensive intelligence service covering the global energy industry

 

Already registered?
Click here to log in
Subscribe now
to get full access
Register now
for a free trial
Any questions?
Contact us

Comments

Comments

{{ error }}
{{ comment.comment.Name }} • {{ comment.timeAgo }}
{{ comment.comment.Text }}
Also in this section
LNG NL ‘perfectly positioned’ for a future of high politics and low carbon
1 July 2022
The proposed East Coast liquefaction terminal is trumpeting a number of advantages over competing schemes
Colombia’s oil and gas sector faces political headwinds
1 July 2022
The incoming president has publicly stated his condemnation of the country’s fossil fuels sector, but energy security may force a rethink
Letter from Beijing: Refiners hoping for summer rebound
Opinion
30 June 2022
Easing of Covid restrictions looks set to lead to surge in domestic travel
South Africa and Mozambique pre-empt pipeline stake sale
30 June 2022
The African neighbours plan greater gas supply cooperation

Share PDF with colleagues

COPYRIGHT NOTICE: PDF sharing is permitted internally for Petroleum Economist Gold Members only. Usage of this PDF is restricted by <%= If(IsLoggedIn, User.CompanyName, "")%>’s agreement with Petroleum Economist – exceeding the terms of your licence by forwarding outside of the company or placing on any external network is considered a breach of copyright. Such instances are punishable by fines of up to US$1,500 per infringement
Send

Forward article Link

Send
Sign Up For Our Newsletter
Project Data
Maps
PE Store
Social Links
Social Feeds
  • Twitter
Tweets by Petroleum Economist
Featured Video
Home
  • About us
  • Subscribe
  • Reaching your audience
  • PE Store
  • Terms and conditions
  • Contact us
  • Privacy statement
  • Cookies
  • Sitemap
All material subject to strictly enforced copyright laws © 2022 The Petroleum Economist Ltd
Cookie Settings
;

Search