Paula Doyle, senior vice-president of sales and marketing at Norwegian software company Cognite
Beyond buzzwords
Industry pioneer Cognite warns that digitalisation’s track record of over-promising and under-delivering threatens to overshadow its huge potential to transform oil and gas
A certain ennui has crept into media coverage of the oil and gas industry’s digitalisation journey. Too many companies using the same words, often in roughly the same order, and not enough concrete demonstrations of the bottom-line impact of this brave new world of data. Paula Doyle, senior vice-president of sales and marketing at Norwegian software house Cognite, argues the risk of digitalisation disappointing is not just perceptual, but also real. Petroleum Economist spoke to Doyle on the sidelines of December’s World Petroleum Congress in Houston to find out more about what some of the buzzwords might mean in practice and how a data-driven solution might deliver genuine gains. Your part
Also in this section
16 January 2026
The country’s global energy importance and domestic political fate are interlocked, highlighting its outsized oil and gas powers, and the heightened fallout risk
16 January 2026
The global maritime oil transport sector enters 2026 facing a rare convergence of crude oversupply, record newbuild deliveries and the potential easing of several geopolitical disruptions that have shaped trade flows since 2022
15 January 2026
Rebuilding industry, energy dominance and lower energy costs are key goals that remain at odds in 2026
14 January 2026
Chavez’s socialist reforms boosted state control but pushed knowledge and capital out of the sector, opening the way for the US shale revolution
